Distributing information about your products can be challenging. You can publish brochures, print flyers, write press releases, and so on, but are you reaching your target audience? Is the information getting to the right customers? Most print material never reaches its intended recipient and the material that does, is rarely read. We live in a digital culture where consumers spend more time on laptops and mobile devices than they do reading printed flyers and brochures. Instead of spending your entire marketing budget on printed material, invest in a short web video or computer-based animation that can easily stream on your website homepage. You can reach exponentially more people with your website than you ever will with brochures.