I recently sold a CBT solution to a company by pointing out the fact of how CBT can reach more customers than they could in person. In this particular case, the company is a manufacturer of avionics equipment for business jets. The equipment this company manufactures requires some expertise and specific knowledge in order to properly install the equipment in an aircraft. The cost of sending an instructor to just one customer location to teach an all day instructor-led training course is comparable to the cost of creating a computer-based training course covering the same material. As a result, the investment in the CBT solution is used to reach not just that one customer, but all of their customers… everywhere in the world.
I also built in the functionality to allow instructors to use the CBT solution in a classroom environment. Imagine… instead of using bullet-point slideshows while teaching a class, picture bringing 3D high definition graphics to life allowing students to comprehend the information much faster, and much deeper than just explaining with words! This can even reduce the instruction time of the class considerably!